Armand Sentous is the driving force behind our commitment to crafting exceptional, one-of-a-kind instruments. With over 20 years of experience in guitar repair and design, Armand has honed his skills under the guidance of industry legends like Dan Erlewine, his mentor and collaborator.


A Passion for Innovation.
For over 7 years, Armand has dedicated himself to building 100% custom guitars and basses that reflect the unique personality of each owner. This passion has led to the creation of over 250 instruments, earning him a reputation as one of the fastest-growing luthiers in the industry. His work has garnered over 300 5-star reviews, solidifying his position as a leading figure in Latin American lutherie. Now, Armand is expanding his reach, positioning himself as a prominent luthier in the USA market since 2023. His commitment to quality, innovation, and customer satisfaction is gaining recognition among American musicians and guitar enthusiasts, paving the way for a new chapter in his career.


Sharing Knowledge.
Armand is committed to sharing his expertise, having taught guitar and bass construction courses to over 45 students. He has also created an extensive library of tutorial videos, available on his YouTube channel, offering valuable insights into the craft. Taking his passion for education to the next level, Armand is excited to announce that he will be offering his guitar repair and construction classes in the USA, presential and via Zoom, making his expertise accessible to a wider audience. This new initiative will enable American guitar enthusiasts to learn from one of Latin America's leading luthiers, from the comfort of their own homes.


Innovation and Expansion.
During the pandemic, Armand developed a line of instrument cleaning and care products, which has become the best-selling product line in Argentina, with over 5,000 kits sold and a 5-star reputation. Building on this success, Armand launched his product line in the USA in 2024, where it has also received an overwhelmingly positive response, with five-star reviews from satisfied customers. Currently, he is working on a new line of guitar pickups, which promises to further solidify his position as a leading innovator in the music industry.